This year, Turkish series “Come What May” captured the hearts of Russian audiences. Distributed by MISTCO and available on top Russian platforms Smotrim and Tricolor Kino and TV, the series resonates deeply with viewers, particularly due to its unique blend of family drama and emotional conflict. The series, featuring Alize—an extremely beautiful yet selfish young woman who struggles with her own guilt and rebelliousness—has garnered impressive ratings in Russia.
The popularity of “Come What May” stems from its relatable storyline. Russian viewers are drawn to the intense father-daughter dynamic and the emotional depth of Alize’s internal struggles. Alize, spoiled and self-centered, lashes out when her father Nurettin announces plans to remarry, and her retaliation leads to dramatic and sometimes humorous situations. The themes of love, guilt, and personal growth, paired with a compelling family conflict, have resonated with audiences who see reflections of their own familial tensions.
Nurettin’s decision to remarry after years of devoting himself to his daughter’s happiness drives much of the tension in the show, especially when Alize discovers her father’s intentions in an unexpected and emotionally charged moment.
This pivotal twist hooks Russian viewers, contributing to the series’s rising popularity. The relatable family dynamics and Alize’s quest for self-discovery create an emotional journey that keeps audiences engaged.
MISTCO’s presence at the World Content Market – Moscow this November, at stand 7, is expected to draw significant attention from buyers. With “Come What May” being a success in Russia, MISTCO’s rich catalogue will likely attract further interest from broadcasters and platforms eager to replicate the show’s impact with other Turkish titles.
