What kind of content are Russian buyers looking for?
Russian buyers are always on the lookout for fresh, engaging content across multiple genres. Popular categories include TV dramas, feature films, documentaries, light entertainment, animation, and children’s programs. The World Content Market – Moscow is offering networking opportunities with 500+ buyer companies, including 100% of the major buyers from TV channels, OTT platforms, and distribution companies that actively acquire foreign content.
How many TV channels are in Russia? How to identify clients for foreign content?
Russia is a massive country with hundreds of TV channels across different cities. Focus on the major free TV channels like TV Channel Russia, Channel One Russia, NTV, TNT, CTC Media, TV Center, Domashny, TV3, Channel 5, and others. Big pay TV holdings such as Tricolor, First HD, and Red Media are also excellent partners. For regional TV channels, working through distributors or syndicators is the best approach.
How to work with distributors?
Russian distributors are key players. Many of them buy foreign content and handle localization services like translation and dubbing. At the market, talk with distributors to find a strong partner.
What about OTT platforms? Are they growing in Russia? Do they broadcast foreign content?
Absolutely! Russian OTT platforms are rapidly expanding and buy a significant amount of foreign content. Meet with platforms like IVI, OKKO, Wink, Yandex/KinoPoisk, START, and KION. All of them are great potential partners.
How to build relationships with buyers?
Relationships are everything in this region. Make frequent visits to Moscow, understand buyer preferences, and involve a Russian-speaking representative in your negotiations. The World Content Market offers matchmaking programs with an access to a comprehensive buyer database.
What support does the market provide to exhibitors?
The market offers plenty of support! You’ll get:
- Access to the Market Database with buyer contact details
- Content showcases in both English and Russian on the market’s website
- Assistance in arranging B2B meetings
- A Russian/English-speaking assistant at your stand
- Help with follow-ups after the event
Is it necessary to have marketing materials translated and video trailers subtitled into Russian?
No, it’s not necessary. Russian buyers typically purchase content in its original language and handle localization into Russian themselves. Having your materials in English is sufficient.
How should I follow up after the market?
Follow-up is crucial. Use the contact information from your meetings to send personalized emails or calls within a week after the market. Highlight the specific titles or services you discussed and include any additional information buyers requested. Regular communication keeps your content top of mind for future deals.
How do I make the most of my participation at the World Content Market – Moscow?
Preparation is key. Start by thoroughly reviewing the Market Database, which you’ll have access to one month before the event. Identify key buyers and companies that match your content’s target audience, and reach out to them in advance to schedule meetings. During the market, stay active—attend sessions, network during coffee breaks, and engage with other exhibitors to explore potential partnerships.
What are the benefits of participating in both the Moscow and Almaty markets?
The buyers at these markets are completely different! The Moscow market focuses on Russia, while the Almaty market is perfect for targeting Central Asia, including Kazakhstan, Kyrgyzstan, Uzbekistan, Azerbaijan, and Mongolia. Attending both markets provide access to a broader audience and maximizes your sales potential across the entire region.