What Yandex Plus Subscribers Watched in Early 2026 and How Kinopoisk Is Evolving as a Platform?
Yandex Plus subscribers continued to drive strong viewing activity on Kinopoisk in early 2026, with partner content playing a key role in the platform’s performance, according to Ksenia Boletskaya, Director of Industry Relations at Yandex.
Around 15 million subscribers watched films, series and shows through partner storefronts, including Amediateka, Start, Smotrim, Channel One, NTV, TNT and others. These sections allow users to follow new releases from partner services, while providing content owners with additional promotional tools.
Partner content accounts for approximately 20% of total viewing time on the platform. A total of 65 films and series surpassed 1 million viewers among Plus subscribers in 2026 — a 16% increase compared to the same period in 2025.
User engagement with partner services is also growing. More than 24 million likes were given to external streaming platforms within the “My Streaming Services” section. Amediateka ranked as the most popular service overall, while Channel One led among broadcasters. These interactions influence content recommendations and visibility across Kinopoisk.