Ahead of World Content Market – Moscow 2026, we asked Zee Entertainment (India) about their content offering and business objectives for the market.
What content are you bringing to World Content Market – Moscow this year?
At World Content Market – Moscow this year, we are showcasing a diverse lineup of content that reflects the breadth of our catalogue. This includes newly commissioned drama series, blockbuster Indian films, and a curated selection of digital originals tailored for younger audiences. Our offering spans both traditional long-form storytelling and emerging short-form formats, ensuring a compelling mix for every buyer. We believe this mix of premium entertainment and fresh digital content will resonate strongly with partners and open new avenues for collaboration.
Which titles do you believe will resonate most with buyers in Russia and the CIS?
We are bringing a diverse slate anchored in high-emotion, relationship-led storytelling, with drama series that highlight family values and aspirational love stories. These genres have consistently resonated across Russia and the CIS and continue to drive strong audience engagement. At the same time, we’re seeing growing demand for contemporary Indian films with strong narratives, particularly those featuring female-led protagonists and socially relevant stories that connect with evolving audience sensibilities. From our catalogue, titles like ‘Ganga Mai Ki Betiyan (Daughters of Ganga)’ and ‘Jamai No. 1 (No. 1 Son-in-Law)’ exemplify emotionally rich, character-driven series, while films such as ‘Mrs.’ and ‘I Want to Talk’ offer compelling storytelling. Complementing this, premium factual content like ‘Life of Earth from Space’ caters to audiences seeking high-quality, visually immersive programming beyond traditional fiction.
What are your main business objectives at the market?
Our main business objective is to build deeper partnerships through licensing, distribution, and strategic alliances. India and Russia share a rich legacy of cultural exchange, and the entertainment sector continues to serve as a powerful bridge between the two nations. Today, collaboration is expanding beyond television and digital into multi-channel partnerships, production collaborations, and influencer-driven initiatives. We see strong potential in the co-development of formats and new ventures that can help reach wider audiences and diversify revenue streams. With India’s vibrant production ecosystem and Russia’s growing appetite for diverse international content, this partnership offers immense opportunities to foster innovation, strengthen cultural ties, and co-develop content with global potential.