YOUKU, one of China’s mainstream online video and streaming service platforms and its Kids Channel YOUKU KIDS will exhibit in China Pavilion on the World Content Market – Moscow.
YOUKU KIDS serves more than 130 million families with kids from 0-12 years old, with more than 50 self-developed and co-produced IPs and 10 thousand of exclusive and non-exclusive acquired contents, including animation series, nursery songs, electronic picture books, and educational shows worldwide.
With a large amount of high-quality contents, YOUKU Kids maximize its influence and develop various marketing methods to promote the brand and IPs. The strategy is in three dimensions: IP development and production, platform marketing, and market development. Based on the entertainment and economic ecology of Alibaba, which has been established through more than 20 years, YOUKU KIDS aims to open up children’s media landscape by focusing on content acquisition, co-production, IP development, IP licensing and merchandising.