YOUKU is one of China’s mainstream online video and streaming service platforms, its Kids Channel YOUKU KIDS aims to help children grow happily and healthily! YOUKU KIDS serves more than 130 million families with kids from 0-12 years old, with more than 50 self-developed and co-produced IPs and 10 thousand of exclusive and non-exclusive acquired contents, including animation series, nursery songs, electronic picture books, and educational shows worldwide.
With a large amount of high-quality contents, YOUKU Kids maximize its influence and develop various marketing methods to promote the brand and IPs. The strategy is in three dimensions: IP development and production, platform marketing, and market development. Based on the entertainment and economic ecology of Alibaba, which has been established through more than 20 years, YOUKU KIDS aims to open up children’s media landscape by focusing on content acquisition, co-production, IP development, IP licensing and merchandising.
Some of YOUKU KIDS’co-produced IP includes: The 3D animation series The Big Foots that depicts parent-child relationships and family happiness with fun adventures. After its global premiere last summer on YOUKU Kids, it was widely broadcasted in the Asia Pacific region. The 2D animation series Lupin’s Tales which is dedicated to cultivating children’s courage and confidence has won multiple awards worldwide, including the Best Animated Film and Best Animated Screenplay nominations at the 27th Shanghai Magnolia Award, the Silver Award for Best Animatuib at the Xiamen International Animation Festival’s “Golden Dolphin Award “. In addition, Tina Tony is highly acclaimed in the field of children’s emotional intelligence development; The comedy series Zelly Go and our live action programs Funny has built a wide-range and stable fan base with its positive impact on target audiences.
Yan WANG (International Content Acquisition&Investment)
YOUKU Kids: https://www.youku.com/channel/webchild