Ahead of World Content Market – Almaty, we asked buyers from the region: what do they want? Across Kazakhstan, Uzbekistan, and Kyrgyzstan, broadcasters and platforms are actively acquiring content, with clear preferences shaped by audience demand and budget realities.
Drama remains dominant: Turkish series lead thanks to strong storytelling, cultural proximity, and proven ratings, while Indian dramas hold a solid position in family and long-running formats, and Korean content continues to gain traction, particularly among younger audiences.
More broadly, the region remains open to Asian content that resonates culturally and fits within typical budget expectations.
Beyond drama, there is steady demand for documentaries and factual programming, especially content that can be localized or adapted, as well as entertainment formats — primarily those that can be produced locally at a reasonable cost. Animation is also part of the acquisition mix, particularly for children’s programming.
Exhibitors at World Content Market – Almaty will meet a 100% business-active group of buyers from the region, with strong potential for negotiations and deal-making.