Kazakhstan’s Uni-Q Group has launched Unico Play, the country’s first-ever local streaming service, signaling a major step forward in digital content access and cultural representation. The platform launches with six original series, over 20 more in production, a library of Kazakh cinema classics, children’s programming, and popular Turkish and Korean dramas dubbed into Kazakh.
Among the flagship premieres is «Black Caviar», an eco-thriller set along the Caspian Sea, where coastal communities grapple with the tension between survival, tradition, and the law. Other standout titles include «Bikesh», a sweeping historical drama set in 17th-century Kazakhstan; «Target», a contemporary thriller about a student who receives a chilling social media warning; and «Uncle Coach», a heartfelt drama centered on a former boxer returning home to bury his father and take over the family gym.
Uni-Q Group also revealed that Unico Play is heavily powered by AI, with a localization engine capable of processing up to 600 hours of translation, dubbing, and subtitling into Kazakh per day — a first for the region and a clear sign of Kazakhstan’s ambition to localize global content and export its own.
Unico Play’s launch represents a milestone for Kazakhstan’s media sector — merging technology, culture, and original storytelling into a platform designed to engage domestic audiences and connect with the wider Turkic-speaking world.