Starting from August 12, 2024, Russian U-TV Channel began airing the Turkish series “Forbidden Fruit” (Yasak Elma) for the first time in its programming schedule.
The Turkish television series “Forbidden Fruit” (original title: “Yasak Elma”) has captivated audiences both domestically and internationally with its dramatic storytelling, complex characters, and stunning visuals. Premiering on March 19, 2018, the show quickly became a staple of Turkish television, running successfully for six seasons and concluding on June 5, 2023. With 177 two-hour episodes, “Forbidden Fruit” is a prime example of Turkey’s ability to produce engaging and emotionally charged television drama that resonates with viewers worldwide. The first three seasons were directed by the renowned director Neslihan Yeşilyurt, who later went on to direct other well-known Turkish projects such as ” The Unfaithful”, ” Another Love”, and “Bahar”.
The decision to air “Forbidden Fruit” on U-TV Channel was a strategic move, reflecting the channel’s understanding of the Russian audience’s appetite for high-quality melodramatic content. U-TV Channel is known for its focus on series that resonate with women, found an ideal match in “Forbidden Fruit.” The show’s complex characters, dramatic plot twists, and themes of love, power, and betrayal aligned perfectly with the tastes of Russian viewers.
The timing of the launch also played a role in the series’ success. Airing in midddle of August 2024, “Forbidden Fruit” debuted when many viewers were winding down from the summer holidays, ready to engage with new television content. The series offered a compelling alternative to traditional Russian dramas, with its exotic settings and intriguing narrative.
