On 29th May 2024, at the World Content Market – Moscow, the only TV & digital content market in Russia (Event-hall “InfoSpace”, 1st Zachatievsky Lane, 4, Moscow), “CHINA DAY. China: where stories evolve”, a series of business events dedicated to the 75th anniversary of the establishment of diplomatic relations between Russia and China, took place.
CHINA DAY was organized by the National Radio and Television Administration of China (NRTA) and the Wings Media /Shanghai Media Group and focused on discussing the prospects for developing cooperation between China and Russia in the field of television and digital media.
CHINA PAVILION (organized by NRTA and Wings Media /Shanghai Media Group) was the biggest on the market. With a 140M2 area, CHINA PAVILION united 14 Chinese companies that offered content of different genres for all audiences.
The first part of the CHINA DAY included the Forum “New Opportunities for China-Russia Audiovisual Media Cooperation” which brought together representatives of leading government organizations, press, major TV Channels, production and distribution companies from China and Russia.
Yang Guorui, Vice Minister of the National Radio and Television Administration of China (NRTA) and Bella Cherkesova, Deputy Minister of Digital Development, Communications and Mass Media of the Russian Federation officially opened the Forum.
At the Forum, a signing ceremony of the project “Magnolia Time” between Chinese and Russian partners, in witness of the two counties’ governmental-authorities, was held. “Magnolia Time” is a commercial operation project jointly developed by Wings Media (China), SPB TV Media (Russia), and Vintera TV (Russia). It’s aimed to provide overseas broadcasting channels for more excellent Chinese content and strengthen mutual understanding and cultural exchange between the Chinese and Russian people by telling Chinese stories well.
Following speakers addressed their speeches:
- Zhang Ping – Deputy Director of Radio & TV Administration of Heilongjiang Province (China)
- Kirill Filippov – SPB TV Media CEO (Russia)
- Zhao Yifang – Founder and Chairwoman of China Huace Film & TV Co., Ltd (Huace Group) (China)
- Guan Rui – Vice President of SMG Pictures and WingsMedia, SMG (China)
- Alexander Nikolaev – CEO, Vintera TV (Russia)
- Dmitry Borisov – General Producer, Channel One Russia Worldwide (Russia)
- Cao Yifei – Director of Overseas Business Department, CHNPEC, CITVC (China)
- Ivan Grinin – Chief Content Officer, IVI (Russia)
- Konstantin Vladimirov – Commercial Director, Media-Telecom (Russia)
- Zhang Ping
- Kirill Filippov
- Zhao Yifang
- Guan Rui
- Alexander Nikolaev
- Dmitry Borisov
- Cao Yifei
- Ivan Grinin
- Konstantin Vladimirov
The Forum followed up by the cocktail party and screenings of Chinese film “Taste of China”.
The second part of the CHINA DAY was dedicated to new content that Chinese exhibitors brought to the World Content Market – Moscow 2024.
Yan Ni, Deputy Director-General International Cooperation Department National Radio and Television Administration (NRTA) officially opened the session “China: where stories evolve. Fresh Content China Showcase”
Following speakers presented new content from China:
Lindsey Li – Distribution Manager of Overseas Business Department, CHNPEC, CITVC, China International Television Corporation
- Documentary: Back to the Forest
- Drama: Storm of Prophecy
- Animation: My Alien Friend
Cong Li – Director of Distribution Department, Shanghai Wingsmedia CO.,Ltd
- Documentary: A Green Trip
- Movie: Red Radio Over Shanghai
Hu Shuling – Editor in Chief of International Department, Heilongjiang Broadcasting Station
- Movie: Love in Harbin
- Documentary: Our boy
Bosheng Liu – Distributor Manager, Future TV Co., Ltd.
- Drama: Guardians of the Dafeng
Cecilia Zhu – General Manger of Huace Global, China Huace Film&TV Co., Ltd
- Drama: Best Choice Ever
Gigi Wang – Director of Distribution, Drama Apple Limited
- Drama: A Date with the Future
Yaonan Liu – Director of Content Cooperation, Beijing Filmtag Technology Development Co., Ltd.
- Drama: I Know I Love You
Amy Zhang – Head of International Bussiness, Blue Fox Pictures
- Drama: Warm and Sweet
Nelson Ngan – CEO, Guangzhou Lotta Animation Design Co., Ltd.
- Animation: Go Go Dino Season 9
Echo Jiang – Licensing Director, ALPHA ANIMATION CULTURE LTD
- Animation: KATURI
Alina Nagaeva – BD Director, Russian Market, Yoywow Co., Ltd
- Variety: Have Fun
Yan Ni
Lindsey Li 
Cong Li 
Hu Shuling 
Bosheng Liu 
Cecilia Zhu 
Gigi Wang 
Yaonan Liu 
Amy Zhang 
Nelson Ngan 
Echo Jiang 
Alina Nagaeva
CHINA DAY events were translated translated simultaneously.
After CHINA DAY events, participats met Chinease companies on stands in the CHINA PAVILION. Important Russian buyers held negotiations with Chinease partners on stands, among them TV Channels and OTT platforms: VGTRK, CHANNEL ONE, CHANNEL ONE WORLDWIDE, CTC MEDIA, NTV BROADCASTING СOMPANY, TNT-BROADCASTING NETWORK, TV CENTER, TV CHANNEL FRIDAY, TV CHANNEL SUBBOTA, REN TV, TV3, CHANNEL 5, UTV CHANNEL, MOSCOW MEDIA, DIGITAL TELEVISION RUSSIA, TV CHANNEL RUSSIA-KULTURA, IVI.RU, OKKO, WINK, PREMIER, KION, RUTUBE, A SERIAL, START.RU, YANDEX/KINOPOISK, TWIGLE and others.
Russian-Chinese relations have enormous potential, and now more than ever it’s important to strengthen creative and business ties and implement new projects.
CHINA DAY at World Content Market – Moscow 2024 has become a significant event for strengthening cooperation in the field of television and digital media.
