«The Rich Also Cry» (16+), the iconic Mexican telenovela, celebrates the 35th anniversary of its television debut in Russia on 18 November 2026. To celebrate the anniversary, Russian TV channel Prodvizhenie is bringing back the story of Mariana Villarreal, played by Verónica Castro. The series airs weekdays at 2:00 PM.
Alongside «Slave Isaura», «The Rich Also Cry» was one of the first Latin American telenovelas to introduce Russian audiences to the genre. Its journey began with a trial broadcast of eight episodes on Soviet Central Television, after which the series was temporarily taken off the air.
However, viewers were unwilling to say goodbye to their favorite characters. Ostankino Television received a flood of letters demanding that the series return, and just one month later, it was back on air.
The popularity of «The Rich Also Cry» was so extraordinary that, in May 1992, its broadcasts were moved from weekends to weekdays so that viewers could plant potatoes without worrying about missing new episodes.
Thirty-five years later, Mariana’s story is returning to Russian television audiences through Prodvizhenie, a nationwide entertainment channel operated by MKR-Media.
Broadcasting for more than a decade, the channel reaches an audience of 25 million people through satellite and cable networks across four time zones, as well as online platforms.
For longtime fans, the return of «The Rich Also Cry» offers an opportunity to revisit familiar characters, while a new generation of viewers can discover why the melodrama became such a television phenomenon in the early 1990s.