Kazakhstan remains one of the most active and accessible TV markets in Central Asia, with strong demand for international content across free-to-air channels, pay TV platforms and OTT services.
Drama series continue to dominate acquisitions. Turkish drama remains the most in-demand genre, consistently delivering strong ratings thanks to its emotional storytelling, high production values and cultural proximity. Long-running daily dramas and romantic series perform particularly well.
At the same time, Asian content is gaining ground, especially series from South Korea and India. Korean dramas attract younger audiences, while Indian content continues to perform well with mass viewers across linear television.
Russian-language content remains a core pillar of the market. Broadcasters actively schedule series, films and entertainment formats in Russian, making it one of the key segments for distribution.
There is also steady demand for feature films, particularly mainstream titles and recognizable franchises that can attract wide audiences across both TV and digital platforms.
In the kids segment, animation and family content are in demand, especially titles that can be easily dubbed and adapted for local audiences.
Beyond genres, buyers in Kazakhstan are looking for:
- high-volume content
- proven titles with strong performance in other territories
- culturally adaptable storytelling
- flexible rights and pricing
100% of business-active buyers from Kazakhstan can be met at World Content Market – Almaty.