The Kazakhstan television market continues to show strong demand for emotionally engaging, long-running content that can deliver consistent ratings across broad audiences.
Turkish drama remains one of the most popular genres, with viewers responding well to stories built around family relationships, love, conflict and resilience. Russian-language content also plays an important role, particularly entertainment formats, series and films that appeal to a wide audience and reflect familiar cultural references.
In addition, there is growing interest in content from Asia, especially South Korea and India, as well as Latin America, particularly in the series genre, where storytelling and high episode counts support daily scheduling. Content from the U.S. and Europe is also present in the schedule, primarily in the form of films, series and formats, complementing the core offering but playing a more selective role in programming.
This mix of local production and international programming allows broadcasters in Kazakhstan to maintain diverse schedules while responding to evolving audience preferences.
Kazakhstan major buyers will pick up new content during the World Content Market — Almaty 2026.