The Magnificent Century Phenomenon

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Do you know which Turkish series became a massive hit in Russia, captivating millions of viewers? It’s “Magnificent Century” (“Muhteşem Yüzyıl”), which has aired across the country for many years.

Viewers believe that “Magnificent Century” became so popular in Russia due to its captivating portrayal of Sultan Suleiman’s reign and the story of Hürrem Sultan, whose Slavic origins resonated with them. The show’s lavish production, grand sets, and intricate costumes drew audiences into the opulence of the Ottoman court. The strong character development, emotional depth, and intense political drama kept viewers hooked. Its success was boosted by prime-time slots, excellent dubbing, and the growing Russian interest in Turkish series, making it one of the most popular foreign dramas in the country.

Magnificent Century” first premiered in Russia in 2012 and has continued to air on various channels and streaming platforms since then. It remains popular even a decade later and is currently available on multiple Russian platforms, including TV Channel “Domashny” and OTT platforms Ivi and Wink.

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