Moscow 2024: B2B meetings for TV business leaders from friendly countries

Post Event Wrap-Up

Moscow, 31 May 2024

World Content Market – Moscow, the only TV & Digital content market in Russia, wrapped up on 30th May 2024 at the end of 3 successful days (28 – 30 May 2024) focused on B2B meetings between international sales companies and Russian & CIS buyers.

This spring, within the framework of cooperation with friendly countries, TV business leaders from China, Türkiye, India, Iran and the UAE held meetings with TV broadcasters, OTT platforms, producers and distributors from Russia &CIS. They discussed content sales and coproduction opportunities.

During 3 intensive days, 1100+ delegates representing 500+ companies from 15 countries had many important meetings and closed big deals. 94 exhibitors offered fresh content of all genres for all audiences to 150+ TV broadcasters (all platforms), 40+ OTT platforms and 190+ distributors from Russia & CIS.

Organized byNRTA and Wings Media /SMG, CHINA PAVILON united14 Chinese companies on the 140M2 CHINA PAVILION. Among them: SHANGHAI WINGSMEDIA, CHINA HUACE FILM&TV, CHINA INTERNATIONAL TELEVISION CORPORATION, CHINA INTERCONTINENTAL PRESS&MEDIA, JETSEN HUASHI WANGJU (CHANGZHOU) CULTURAL MEDIA, GUANGZHOU LOTTA ANIMATION DESIGN, FUTURE TV, SHENZHEN KUKAN CULTURE COMMUNICATION, BEIJING FILMTAG TECHNOLOGY DEVELOPMENT, ALPHA ANIMATION CULTURE, HEILONGJIANG PROVINCIAL RADIO AND TV BUREAU, BLUE FOX PICTURES, DRAMA APPLE LIMITED, YOYWOW, YOUKU INFORMATION TECHNOLOGY (BEIJING), HUNAN PROVINCIAL RADIO AND TELEVISION BUREAU, INNER MONGOLIA AUTONOMOUS REGION RADIO AND TELEVISION BUREAU.

Organized by MEAI, a national level trade body serving the promotion of the media and entertainment industry of India, INDIA PAVILION united several companies including IN10 MEDIA PRIVATE LTD and STARLING PRODUCTION. Other Indian companies were located on individual stands. Among them: INDIACAST MEDIA DISTRIBUTION/VIACOM18, ZEE ENTERTAINMEN, SHEMAROO ENTERTAINMENT, ULTRA MEDIA AND ENTERTAINMENT, ONE LIFE STUDIOS, GOQUEST MEDIA.

8 exhibitions from TÜRKIYE offered fresh content on individual stands.Among them: major TV Channels TURKISH RADIO TELEVISION CORPORATION, ATV, KANALD and well-known content distributors ATLAS KÜRESEL MEDYA, INTER MEDYA, MISTCO, RAYA GROUP DISTRIBUTION, THE MEDIAHUB.

Organized by the Office of the Iranian Vice President for Science and Technology, IRAN PAVILION united several production and distribution companies.

RUSSIAN MAJOR TV CHANNELS attended the World Content Market – Moscow, including: VGTRK, CHANNEL ONE, CHANNEL ONE WORLDWIDE, CTC MEDIA, NTV BROADCASTING СOMPANY, TNT-BROADCASTING NETWORK, TV CENTER, TV CHANNEL FRIDAY, TV CHANNEL SUBBOTA, REN TV, TV3, CHANNEL 5, UTV CHANNEL, MOSCOW MEDIA, DIGITAL TELEVISION RUSSIA, TV CHANNEL RUSSIA-KULTURA and many others.

Leading RUSSIAN OTT PLATFORMS attended the World Content Market – Moscow: IVI.RU, OKKO, WINK, PREMIER, KION, RUTUBE, A SERIAL, START.RU, YANDEX/KINOPOISK, TWIGLE.

Full participants list

Focused on content monetization, development and distribution, the conference program (28 and 29 May 2024) includes different sessions: “The phenomenon of Korean entertainment content. Reasons for global success”, “TV viewing trends on regional TV in Russia”, “Commercial animation. How to make money from animation today”, Animation pitching of members of Russian Animated Film Association (RAFA) and others.

On 28 and 29 May 2024,top Russian buyers attended MOSCOW SERIES, the premium showcase of new drama series, available for broadcasting in Russia. The event provided buyers an exclusive first look at a selection of new drama series and helped them to choose premium drama from Türkiye, MENA and Asia for their broadcasting schedulers.

On 29^th May, CHINA DAY, CHINA: WHERE STORIES EVOLVE included a number of events focused on cooperation in television and digital content business. During the Forum “New Opportunities for China-Russia Audiovisual Media Cooperation”, Chinese and Russian TV industry leaders discussed important cooperation topics. Mr. Yang Guorui, Vice Minister of the National Radio and Television Administration of China (NRTA) and Bella Cherkesova, Deputy Minister of Digital Development, Communications and Mass Media of the Russian Federation officially opened the Forum and addressed to a big delegation of representatives from government bodies, press, leading TV channels, distribution and production companies from China and Russia.

The signing ceremony of the project “Magnolia Time” (developed by Wings Media (China), SPB TV Media (Russia) and Vintera TV (Russia)) was held during the Forum. Chinese and Russian TV leaders gave speeches about perspectives of cooperation between China and Russia.

The session “China: where stories evolve. Fresh Content China Showcase” with presentation of new content from 14 exhibitors of China Pavilion attracted attention of top Russian buyers.

Full post release about China Day on the World Content Market – Moscow

During 3 days, Russian &CIS participants closed deals for content broadcasting and coproduction with partners from friendly countries.

World Content Market thanks all industry executives that supported the 2024 market by attending it in person!

World Content Market – Moscow 2024 united:

1100+ participants
500+ companies
94 exhibitors
15 countries
Exhibitors in person: Russia, Belarus, China, Türkiye, India, Iran, Armenia, the UAE
Pavilions: China, India, Iran
Buyers: Russia, Belarus, Kazakhstan, Armenia, Uzbekistan

Among participants: