At World Content Market – Moscow 2026, Russian theatrical distributor SB FILM hosted a dedicated session on Chinese content acquisitions, focusing on how Chinese films are selected, positioned, and successfully released in Russian cinemas.
The session, held on 14 April, outlined SB FILM’s approach to evaluating Chinese titles for theatrical distribution, highlighting the key criteria behind acquisition decisions. The discussion covered genre considerations, audience expectations, release timing, and marketing strategies, offering a practical overview of what drives box office performance in the Russian market.
SB FILM is known for acquiring high-profile international titles for theatrical release in Russia and has developed strong expertise in Chinese content. The company has previously secured distribution rights for films such as «I Did It My Way», «High Forces», «The Trading Floor», and «Born to Fly», all of which were released in Russian cinemas.
Drawing on these case studies, the session provided insight into current audience demand for Chinese cinema and the commercial realities of theatrical distribution in Russia.