At World Content Market – Moscow 2026, Zee Entertainment exhibited, presenting its catalogue and holding meetings with buyers from Russia and the CIS.
The company showcased a broad lineup spanning newly commissioned drama series, blockbuster Indian films, and digital originals targeting younger audiences. The offering combined traditional long-form storytelling with emerging short-form formats, reflecting evolving viewing habits.
ZEE highlighted a slate focused on high-emotion, relationship-driven storytelling, a genre that continues to perform strongly in Russia and the CIS. Among the titles presented were «Ganga Mai Ki Betiyan (Daughters of Ganga)» and «Jamai No. 1 (No. 1 Son-in-Law)», alongside films including «Mrs.» and «I Want to Talk». The company also introduced premium factual content such as «Life of Earth from Space».
ZEE drama has built a strong following in Russia and the CIS, with many titles already dubbed into Russian and adapted for local audiences. This has helped Indian scripted content secure a stable presence on regional TV channels and platforms, where demand remains consistent.
During the market, Zee Entertainment focused on strengthening partnerships through licensing, distribution, and strategic collaborations, while also exploring co-development opportunities.