China Pavilion at World Content Market – Moscow 2026 went far beyond traditional meetings.
Alongside negotiations, screenings, and conference sessions, Chinese partners also explored audience preferences and created space for cultural exchange — including a live musical performance.
Russian participants enjoyed a performance on the guzheng, a traditional Chinese instrument, and were even invited to try playing it themselves. The interactive experience created a unique atmosphere and added a human dimension to business discussions, strengthening connections between Chinese and Russian participants.
