At the World Content Market — Moscow, SMG Pictures & Wings Media demonstrated its growing influence in the global content industry.
SMG Pictures & Wings Media, a subsidiary of Shanghai Oriental Pearl Media Co.,Ltd., serves as the key entity responsible for the investment, production, and operation of copyrighted content in the film and television industry under Shanghai Media Group (SMG). The company operates with a strong commitment to reflecting contemporary realities, upholding cultural values, preserving heritage, and maintaining a global perspective. This vision shapes its approach to creating high-quality film and television content that resonates with modern audiences. It works across the full value chain, producing Chinese-language content and collaborating with global partners worldwide.
For over 12 years, the company has been organizing the China Pavilion at World Content Market — Moscow, bringing delegations of leading Chinese companies and curating a dedicated business program to support international cooperation.
This year, the China Pavilion brought together leading Chinese companies, including Beijing Filmtag Technology Development, China Huace Film & TV, and Future TV, generating strong interest among Russian industry players in Chinese content.
SMG Pictures & Wings Media exhibited at the China Pavilion and held meetings with partners from Russia and the CIS region.
At the China Audio-Visual Salon, during the «Fresh Content China» presentation, July Qi, Content Manager at SMG Pictures & Wings Media, introduced key genres including formats, documentaries, factual entertainment, and drama. Featured projects included «A Better Life», «Our National Park Season 3», «Born to Be Alive», and «Shining Treasures of China». The program also featured the «China Premium Micro-Drama Screening», followed by a cocktail reception, focusing on the fast-growing trend of Chinese vertical microdrama. During this session, she presented projects in vertical microdrama and digital content, including «Her Islands», highlighting the company’s engagement with new storytelling formats.
