At the World Content Market — Moscow, MediaHub exhibited at its stand, where it held negotiations with buyers from Russia and the CIS region.
The company also organized dedicated screenings and a cocktail reception for Russian partners on April 14, creating an additional platform for showcasing its content and engaging with the local market. During the screenings, Elif Turna, Sales and Business Development Manager at MediaHub, presented the company’s content lineup.
MediaHub brought a diverse slate of scripted series from Türkiye, Latin America — including Mexico — as well as Greece, the UAE, Lebanon, Spain, and the Philippines. The catalogue spans multiple genres, including drama, thriller, crime, romance, comedy, and action, alongside documentaries and docuseries focused on human stories, wildlife, and the environment.
The lineup also includes Latin American “oldies but goldies” series and films, as well as more recent productions featuring Natalia Oreiro, targeting both linear broadcasters and streaming platforms.
According to the company, audiences in Russia and the CIS show interest in a wide range of content, from thrillers and crime dramas to romance and nostalgic titles, as well as star-driven productions. MediaHub noted the importance of combining emotional storytelling with familiar and accessible formats for these markets.
At the market, the company focused on understanding the needs of regional buyers and offering curated selections from its catalogue. The team highlighted key titles and explored opportunities to connect rightsholders with broadcasters and streaming platforms, reflecting a continued interest in international content partnerships.