At the World Content Market — Moscow, the China Pavilion introduced an interactive initiative aimed at better understanding the preferences of local audiences and industry professionals.
Chinese companies invited participants to take part in a short survey by scanning a QR code available at the pavilion’s premium banner in the market lobby. The questionnaire focused on viewing habits, asking which Russian TV channels and OTT platforms participants watch, whether they are familiar with Chinese content, which genres they prefer, and whether they would like to see more Chinese content in the Russian market.
The initiative encouraged open feedback, with participants sharing their opinions and suggestions regarding content formats, genres, and distribution platforms. This provided valuable insights for Chinese companies looking to adapt their content strategies for the Russian audience.
As part of the experience, participants received small gifts after completing the survey, creating an engaging and welcoming atmosphere at the pavilion. The activity not only attracted strong interest but also facilitated informal conversations between Chinese exhibitors and Russian buyers, contributing to closer interaction and mutual understanding.
