China Day will take place on 15 April as part of World Content Market – Moscow 2026, with the China Pavilion serving as the central hub for Chinese television and digital content companies.
Located at stands 80–84, the China Pavilion will feature leading industry players including SMG Pictures and Wings Media (Shanghai Media Group), Future TV (CCTV), China Huace Film & TV and Beijing Filmtag Technology Development.
The China Day program will include showcases of new content from exhibitors at the China Pavilion, offering opportunities for meetings and partnership discussions. A dedicated session will also focus on vertical microdrama, a fast-growing format designed specifically for smartphone viewing.
The China Pavilion will operate throughout the market, providing participants with direct access to Chinese companies and facilitating business meetings with potential partners.