Russian buyers renew appetite for Brazilian drama

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Globo will exhibit at the World Content Market – Moscow in April, bringing Brazilian drama back into focus for Russian and CIS buyers planning their next acquisitions.

Globo will present a selection of established titles from its catalogue, including “Her Own Destiny”, “Belíssima”, “Celebrity”, and “Brave Woman”. The company will also spotlight “Terra Nostra”, “Caribbean Flower”, and “The Thorn and The Rose”, as demand in the region continues for emotionally driven, character-led serial storytelling.

Globo’s participation will build on the company’s long-standing presence in Russia, where Brazilian drama has historically found a wide audience and has remained a recognizable category for programmers.

Globally, Globo will continue to expand its distribution footprint, which the company says covers more than 160 countries, as it builds on a century-long legacy of content creation.

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