Russian theatrical distributor SB FILM will host a dedicated session on Chinese content acquisitions at the World Content Market – Moscow 2026, focusing on how Chinese films are selected, positioned, and successfully released in Russian cinemas.
During the session, SB FILM will outline its approach to evaluating Chinese titles for theatrical distribution, explaining the key criteria behind acquisition decisions and the factors that determine whether a film can perform at the Russian box office. The discussion will cover genre considerations, audience expectations, release timing, and marketing strategy, offering buyers and sellers a practical look at what works locally—and why.
SB FILM is known for acquiring high-profile international titles for Russian cinemas and has built specific expertise in Chinese content. The company previously secured distribution rights for several major Chinese films, including «I Did It My Way», «High Forces», «The Trading Floor», and «Born to Fly» — all of which were successfully released in Russia.
By sharing concrete case studies from its release history, SB FILM will provide insight into current audience demand for Chinese cinema and the commercial realities of theatrical distribution in Russia. The session is expected to be of particular interest to Chinese producers, international sales companies, and Russian buyers seeking a clearer understanding of how Chinese films can translate into theatrical success in the local market.