Over 500 buyer companies from Russia and CIS will participate in the World Content Market – Moscow (14–16 April 2026), including 150+ TV channels, 40+ OTT platforms, and 350+ distributors. One key question stands out:
What are Russian and CIS buyers looking for this year?
Drama remains the top-performing genre, with consistently strong demand.
Feature films with clear audience appeal and strong localization potential are in focus.
Animation and kids’ content continues to draw attention, especially titles that offer educational value or unique storytelling.
Short-form and micro-drama formats, including with AI-enhanced production value, are increasingly on the radar.
Buyers are also open to co-production and format adaptation opportunities — with a strong interest in localized storytelling.