Shanghai Media Group (SMG) will once again head the China Pavilion at the World Content Market – Moscow 2026. This marks the 11th consecutive year that SMG brings together a strong delegation of Chinese sales companies to Moscow, reinforcing long-standing cultural and business ties between China and Russia.
The China Pavilion has been part of the market since 2015, and over the years, Chinese companies have successfully sold content to Russian buyers.
Chinese content continues to grow in popularity in Russia, with many titles featured on TV channels and OTT platforms.