On 26th November 2025, the World Content Market – Moscow will host a focused session titled “Microdramas: A New Era of Content.” As short-form video continues to reshape global content consumption, the session will examine how vertical mini-series—microdramas—are becoming a significant format in both production and distribution strategies.
The discussion will cover how audiences engage with vertical content, the growing competition between online cinemas and dedicated apps, and the evolving content policies of digital platforms. Questions around whether to prioritize original productions or seek international acquisitions will also be addressed.
Special attention will be paid to the Russian market, including effective promotional tools for vertical series. The role of Turkish microdrama will feature prominently, highlighting how creators maintain production traditions and cultural specificity while adapting to the mobile-first landscape.
Participants will hear from Konstantin Vladimirov (Media-Telecom), who will speak about industry-wide shifts and the strategic positioning of microdramas in Russia. Alexey Kozulyaev (RuFilms Media Group) will share production and localization experience, while Hasret Ozcan (Inter Medya) will reflect on the growing relevance of Turkish microdramas and their success in international markets.
The session will provide insights into current market dynamics and offer concrete examples of how short-form storytelling is shaping the future of audiovisual content.