Animation producers from Asia are set to draw attention at the World Content Market this November, as Russian TV channels and streaming platforms increase their focus on international animated content. Distributors representing titles from China, South Korea, Japan, Iran, and India are expected to see strong interest.
The shift reflects a broader trend among buyers seeking fresh programming for children’s and youth slots. Industry sources note that Asian animation stands out not only for its distinctive visual styles but also for its thematic range and export readiness.
Content from China and South Korea has been gaining ground due to consistent production pipelines and competitive pricing. Japanese anime, long a staple with younger audiences, continues to perform well, while titles from Iran and India are attracting attention for their cultural storytelling and presence on the international festival circuit.