Anime Viewership on Kinopoisk Soars 60% in First Half of 2025

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Blue Lock

As to the data of Kinopoisk, anime viewership grew by 60% in the first six months of 2025 compared to the same period in 2024.

This surge coincided with a broader rise in interest in Japanese animation — according to the Kinopoisk Pro Index, in March 2025 Russian audiences’ interest in anime surpassed their interest in American TV series, reaching 20% versus 19%.

Catering to fans of the genre, Kinopoisk expanded its platform features in both the web version and mobile apps. Japanese has now been added as a default audio track option, and the iOS mobile app introduced an alternative anime-themed icon for the Home screen.

The service’s Top 10 anime list now includes titles that premiered on Kinopoisk last year. Among them are the series «Blue Lock», «That Time I Got Reincarnated as a Slime», «Alya Sometimes Hides Her Feelings in Russian», and Hayao Miyazaki’s feature film «The Boy and the Heron». «Attack on Titan» remains the undisputed leader, having been watched by 3.2 million Yandex Plus subscribers.

The Kinopoisk anime library also welcomed fresh additions, such as the anime series «Gachiakuta», which is released on the platform immediately after its broadcast on Japanese TV, as well as well-known hits and classics like «Chainsaw Man» and «Akira».

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