On 9th April, Liu Yingkui, director of the Shanxi Radio and Television Station, presented the documentary “Tracing Shanxi Merchants” at the “Fresh Content China” promotion event during the World Content Market – Moscow.
The five-episode series, each approximately 35 minutes long, is available in six languages, including Chinese, Russian, and English, enabling cross-border, cross-language, and cross-cultural dissemination. Representatives from the Chinese and Russian audiovisual industries expressed great interest in and high regard for the documentary. They noted that the documentary not only highlights the legendary history of Shanxi merchants but also conveys the deep essence of Chinese culture.
Russian TV channels and OTT platforms held negotiations at the stand of Shanxi Radio and Television Station, part of the China Pavilion.
