World Content Market 2025 – World Content Market

Moscow, April 12, 2025. Press Release

Moscow market wrapped with deals, buzz, and new content!

It’s a wrap-up! This spring, World Content Market – Moscow, the only television and digital content market in Russia, took place from 8 to 10 April 2025 in the dynamic, two-story exhibition hall “Amber Plaza” in the heart of Moscow—where business meets opportunity!

The market brought together more than 1,500 delegates representing over 500 companies from Russia, Belarus, Kazakhstan, Armenia, Uzbekistan, Azerbaijan, China, Türkiye, Brazil, Mexico, India, and the UAE. A powerful platform for deal-making and networking, the World Content Market – Moscow once again proved to be the go-to destination for companies focused on expanding across the CIS region.

Russian and international executives discussed trends shaping the content business, new production and co-production initiatives, and strategies to boost distribution from friendly countries into the Russian-speaking world. Market halls buzzed with activity as negotiations unfolded and screeners rolled!

The China Pavilion, organized by the National Radio and Television Administration of China (NRTA) and Shanghai Media Group (SMG), made a strong impact with curated content and a powerful business agenda. Conferences, screenings, and matchmaking sessions highlighted the growing synergy between Chinese and Russian media players.

Key participants in the China Pavilion included: BEIJING FILMTAG TECHNOLOGY DEVELOPMENT, BLUE FOX PICTURES, CHINA HUACE FILM&TV, CHINA INTERNATIONAL TV CORPORATION, PUNCHLINE ENTERTAINMENT, DAGEN CULTURE COMMUNICATION, GUANG DONG WINSING COMPANY LIMITED, GUANGZHOU LOTTA ANIMATION DESIGN, HANGZHOU CHINA INTERNATIONAL CARTOON & ANIMATION FESTIVAL EXHIBITION, JETSEN HUASHI WANGJU CULTURAL MEDIA, LINMON MEDIA INTERNATIONAL, SHANGHAI MEDIA GROUP-SMG PICTURES-WINGSMEDIA, SHANGHAI XIXI PICTURES CULTURE MEDIA, SHANXI RADIO AND TELEVISION ADMINISTRATION, SHANXI YUNSHANGDONGLI MEDIA TECHNOLOGY, SHANXI ZHISHENG MEDIA TECHNOLOGY SHARES, SICHUAN INT’L G. PANDA CULTURE LIMITED, TAIYUAN SANYUANLIUYU FILM&MEDIA, WINGSMEDIA.

Türkiye dominated the spotlight with a strong lineup of leading content brands. Exhibitors included ATV, KANAL D, GLOBAL AGENCY, RAYA GROUP DISTRIBUTION, and THE MEDIAHUB—all fielding busy meeting schedules and introducing new hit series to Russian and CIS buyers.

India took center stage with ZEE ENTERTAINMENT, ULTRA MEDIA, ONE LIFE STUDIOS, ENTER 10 TELEVISION PRIVATE LIMITED / DANGAL TV and STAR INDIA—making big moves with top-rated dramas and Bollywood-style blockbusters ready for CIS distribution.

The comeback of Brazilian powerhouse GLOBO TV was another key moment—drawing strong attention from broadcasters and digital platforms with its iconic telenovelas and new drama rollouts.

The Russian presence was also robust, with dozens of top production, distribution, and broadcasting companies showcasing fresh titles and closing deals. Among the Russian exhibitors: CLS MEDIA, DEEP, CONTENT CONSULT, EPG SERVICE, SIV-MEDIA, VESTA, AVK PRODUCTION, ANGLET, APOLLO MEDIA GROUP, VIDEO PRODUCTION XXI, ERALASH, IGMAR, INTRA PLUS, RUSSKOYE FILM COMPANY, KINONOTA, KIRILLICA, OWN HANDWRITING COMPANY, MASTER SOLUTIONS, MEDIA BROADCASTING GROUP, MOVE, NP COPYRIGHT HOLDERS ASSOCIATION, ODIN MEDIA, AGENCY, KINOLAND, RVV FILM, RUFILMS, INDIAN FILMS, PARADISE, FIRST PUBLIC ORTHODOX CHANNEL SPAS, PRIME FILM, RED MEDIA, RUSSIAN REPORTAGE, SB FILM, SINTERA MEDIA, STP MEDIA, STUDIO U7, SUPERHEROES, TIME MEDIA GROUP, TV CENTER, TVIN, CHANNEL “GOOD NEWS”, FRIDAY TV COMPANY, CHOR MEDIA.

All major Russian buyers were registered with the World Content Market – Moscow:

150+ TV Channels including VGTRK, CHANNEL ONE, CHANNEL ONE WORLDWIDE, CTC MEDIA, NTV BROADCASTING COMPANY, TNT-BROADCASTING NETWORK, TV CENTER, TV CHANNEL FRIDAY, TV CHANNEL SUBBOTA, REN TV, TV3, CHANNEL 5, UTV CHANNEL, MOSCOW MEDIA, DIGITAL TELEVISION RUSSIA, TV CHANNEL DOMASHNIY, TV CHANNEL RUSSIA-KULTURA and many others.
40+ OTT platforms, including IVI.RU, OKKO, WINK, PREMIER, KION, RUTUBE, A SERIAL, START.RU, YANDEX/KINOPOISK and others.
180+ distributors, interested in foreign content

On 8 and 9 April 2025, as part of the official World Content Market – Moscow program, conferences on key business topics took place:

“Entertainment Formats 2025: Trends and Innovations” (Speaker: Alexey Korlyakov, Head of Format Acquisition and Research at TNT) covered the latest trends in entertainment content.
“Fresh Content from China” featured content presentations of China Pavilion exhibitors.
“Remember History and Join Hands for the Future” Memorial Screening of Works on the World Anti-Fascist War by China Pavilion
Shanxi（China）Audiovisual Contents Promotion Conference
International content screenings from exhibitors from Türkiye, India and Brazil took place.
Panel Discussion: “Global South Content in Russia – Practical Experience in Localizing and Launching Projects from Iran and India” highlighted successful case studies of Iranian and Indian content localization for Russian television and cinema.
Panel Discussion: “Supporting the Production and Distribution of Content for Children and Teenagers in Russia – Opportunities and Prospects? How to Improve the Quality and Volume of Children’s Content” brought together companies and government organizations involved in children’s media development.

Key Market Figures:

1,500+ industry professionals
500+ companies
90+ exhibitors
20 countries
Exhibitors from Russia, Belarus, China, Türkiye, India, Mexico, Brazil, Armenia, the UAE
Buyers from Russia, Belarus, Kazakhstan, Armenia, and Uzbekistan

Russian participants include: