Over the years, Brazilian productions have won over Russian audiences, creating a strong connection between the two countries. The success of telenovelas like The Clone highlights Globo’s role as a powerhouse in storytelling, captivating not only local viewers but also reaching international audiences.
The Clone, one of the greatest telenovelas in the history of Brazilian television, is an example of this success. Written by the author Glória Perez, the plot addresses themes such as Muslim culture, human cloning, and drug addiction, but above all, it is a love story that transcends cultural boundaries. The telenovela follows the romance between the young Muslim woman Jade (Giovanna Antonelli) and the Brazilian Lucas (Murilo Benício).
Aired in 2001, The Clone was, at the time, the highest-rated telenovela on Globo’s 8 p.m. time slot. With an emotional storyline full of twists and turns, the show captured the hearts of viewers in Brazil and many other countries, including Russia.
Globo had already won over the Russian audience before O Clone and continues to make history. From major classics to contemporary hits, the company’s journey in the Russian territory shows that Brazilian productions have a place and relevance in the region. Among the biggest hits aired in Russia are:
Belíssima – A drama full of power and ambition that captivated international audiences. The telenovela stars Oscar-nominated actress Fernanda Montenegro as the iconic villain Bia Falcão.
India – A Love Story – An award-winning telenovela, winner of the International Emmy Award for Best Telenovela. Focusing on Indian culture and contrasting it with Brazilian habits and customs, the storyline won audiences around the world.
Escrava Isaura – One of the greatest successes in global television, the storyline is a timeless classic that has marked generations. Inspired by the eponymous work of Bernardo Guimarães, the 1976 telenovela depicts the abolitionist struggle in Brazil, with the central theme being the obsessive passion of a master for his slave.
Family Ties – A production filled with family drama and overcoming struggles, addressing themes such as a mother’s unconditional love for her daughter and the fight against leukemia. The telenovela was recognized with the BITC Awards for Excellence 2001 for its contribution to social responsibility.
In addition to the great classics, Globo continues to innovate and bring new productions with great potential for the Russian audience. New titles are available for licensing, featuring stories that have already shown strong performance in Brazil and have the potential to captivate Russian viewers. Furthermore, the company’s portfolio includes productions that can be adapted to different formats and dubbed, allowing Brazilian stories to continue crossing borders.
In the year it celebrates its 100th anniversary, Globo also celebrated a historic achievement with the award of the Oscar for Best Foreign Film to the Globoplay Original movie I’m Still Here. Globoplay, the streaming platform of the Globo group, is one of the co-producers of the film, which was awarded at over 30 national and international festivals, reinforcing Globo’s positioning of telling stories that travel and take our brazilianess around the world.