“Tuzak”: Captivating Russian Audiences on IVI

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The Turkish drama “Tuzak”(“Trap”), distributed by Inter Medya, has captured the hearts of Russian viewers on the leading OTT platform, IVI. With its compelling narrative centered on betrayal, justice, and revenge, “Tuzak”has quickly risen in popularity, becoming a standout series among Turkish dramas available on the platform.

Russian audiences have shown a growing interest in Turkish content, and “Tuzak” has benefited from this trend. Its intricate plotlines and emotional depth have resonated strongly with IVI’s subscribers, driving engagement and solidifying its place as a favorite on the platform.

Tuzak”s popularity also underscores the fruitful collaboration between Russian OTT platforms and Turkish content distributors, further boosting the appeal of Turkish series in Russia.

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