According to India’s statistics, from January to April 2022, Russia – India bilateral trade amounted to USD 6.4 billion. This is almost twice as much as for the same period in 2021. The turnover can reach more than USD 19 billion by the end of 2022. It was USD 13.6 billion in 2021.
Bollywood films were very popular in the Soviet Union in 1950s-1980s. Legendary queues and crowds outside cinemas! People dreamed about films with Indian actors like Raj Kapoor, Mithun Chakraborty, Rajesh Khanna. Indian films like ‘The Vagabond’ (1951), ‘Shree 420’ (1955), and ‘Disco Dancer’ (1982) became great hits.
In 2022, Russian cinemas changed their focus from Hollywood to Bollywood. Olga Zinyakova, president of the Karo cinema chain, comments: “People used to line up to see Bollywood in cinemas, so there is interest in these films” (The Moscow Times, 21 March 2022). TV Channels and OTT platforms increased slots for Indian tv series, animation, documentaries and entertainment shows.
That’s why the World Content Market – Moscow (8-10 November 2022) is closely working with several major export associations in India. Our goal is to help to Bollywood content to conquest Russian screens and cinemas.
“Focus on India” program during the World Content Market 2022 will include following:
- Indian companies’ exposition
- Indian films and tv content screenings
- Indian companies presentations during an official program
- B2B meetings with Russian TV Broadcasters and OTT platforms
- Visits of offices of key companies in TV and film industry in Moscow
Interested to participate in this program? Register now