Megahit Japanese ninja-anime “NARUTO” is back in Russia


Since its world premiere telecast by TV TOKYO in October 2002, the “NARUTO” series has garnered a huge fan base all over the world and Russia is no exception.

In Russia, a part of “NARUTO” series was aired by 2×2 in 2010-2016, and this year in May, they were finally able to broadcast the complete series. Back on TV with multi-voiced stereo format, voiced-over by Olga Sirina (the voice of Ron Weasley from Harry Potter), 2×2 aims to attract new fans and continue satisfying the existing ones. 

In addition, TV TOKYO has appointed a leading licensing agency in Russia, Megalicense, to represent the brand in Russia and CIS territories. Apparels, back-to-school, toys and many more are planned to cover the shopping malls.

Comment by 2×2:

For many years we have received letters, video messages, and personal requests from viewers asking us to bring Naruto back on air, and we did it this year. Our viewers enjoy the Naruto series in HD quality today, and the return of Naruto in our grid was celebrated with ratings twice above the channel’s share. We are happy that finally, 2×2 is able to run the complete show on air, including episodes that have not been seen on our channel previously. 

Comment by Megalicense:

Russian licensing industries embrace Naruto with enthusiasm. Major fashion chains will present their collection with NARUTO. TVOE has launched a wide collection for both men and women and its online shop will excite anime fans. Individ will be aboard with accessories, apparel, bags, home textile and more. Another big name is Textile-M, manufacturer of home textile, such as bed-sets, blankets, pillows and curtains. For Back-To-School, Academy Group will support the brand with a wide range of products.

We are excited to announce many other categories with the NARUTO franchise this year, such as confectionary, art & craft, game accessories, board games and puzzles, branded bank cards, tableware and much more.


For merchandise proposals – Megalicense:

For audio-visual proposals – TV TOKYO:

About Naruto

“NARUTO” is about a troublemaking boy named Naruto, struggling to graduate from Ninja Academy and dreaming to become the best ninja. The 200 episodes of “NARUTO” and 500 episodes of “NARUTO Shippuden” illustrate the breathtakingly perilous missions and adventures Naruto experiences with his friends. Currently, “BORUTO”, the third series of the franchise that recounts the story of Naruto’s son Boruto, is being aired in Japan and internationally every week­­­. Other than the three series, the “NARUTO” franchise consists of eleven feature films and a spin-off series with fifty episodes entitled “Naruto Spin-off – Rock Lee & His Ninja Pals” too. The size and the popularity of the franchise prove that it is one of the most successful animation products in Japan.

First published in 1999, the original comic series has already been released in more than forty countries including Russia, selling over 250 million copies.

Broadcasters for “NARUTO” franchise in the past [partial list]

  • Animax, Boing, Cartoon Network [Toonami & Adult Swim] Club RTL, Jetix
  • Canal J, France 3, Game One, J-One, NT1, Teletoon (France)
  • Prosieben Maxx, RTL2 (Germany)
  • Italia 1, Italia 2 (Italy)
  • Space Power [Spacetoon] (Middle East)
  • Cuatro (Spain)
  • SABC (South Africa)
  • Disney XD (USA)

Platforms for “NARUTO” franchise in the past [partial list]

  • Amazon Prime, Hulu, Netflix

Foreign partners for merchandising in the past [partial list]

  • Games: Bandai Namco, Ubisoft
  • Apparel: Bioworld, Carrots, Champion, Coach, Dim Mak, GB Eye, Hollywood Magic, Hypland, Just Funky, Nike, Primitive, Reason, Ripple Junction, Team Liquid, Tokidoki, Uniqlo 
  • Other: Funko, GE Entertainment, Oniri Creations, Panini, Tsume Art
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